Expense Dashboard
Track ad spend and ROAS in real time
What it does
Multi-Platform Tracking
Pull ad spend data from Facebook Ads, Google Ads, TikTok Ads, and more into a single unified dashboard inside GHL.
Real-Time ROAS
See return on ad spend calculated in real time by combining ad platform costs with GHL revenue data from your pipelines.
Budget Alerts
Set spending thresholds and get notified when campaigns approach or exceed budget limits. Prevent overspend before it happens.
Cost Per Lead
Track cost per lead across every campaign and channel. Know exactly which traffic sources deliver the best value for your clients.
Get started in minutes
Install from Marketplace
Add the Expense Dashboard to your GHL account from the Marketplace in one click.
Connect Ad Platforms
Link your Facebook, Google, and TikTok ad accounts to start pulling spend data automatically.
Track Everything
View unified dashboards showing spend, ROAS, and cost per lead across all platforms in real time.
Why ad spend visibility matters
Most agencies track ad spend in spreadsheets, cobbled together from screenshots and manual exports. By the time the numbers land in a report, they are already stale. Overspend happens silently. Underperforming campaigns run longer than they should. Clients ask for ROAS figures and your team scrambles to calculate them.
The Expense Dashboard brings real-time ad spend data directly into GoHighLevel, where your team already manages campaigns, pipelines, and client communication. When cost data sits alongside revenue data, ROAS calculations happen automatically. Budget alerts catch overspend before it becomes a problem.
Centralising this data inside your CRM is not just convenient — it changes how your team makes decisions. Campaign adjustments happen faster. Client reporting becomes instant instead of a weekly chore. And the financial picture of every account is visible without leaving the platform your team already lives in.
Common questions
The Expense Dashboard supports Facebook Ads, Google Ads, and TikTok Ads at launch. Additional platforms will be added based on demand.
Ad spend data syncs every 15 minutes by default. You can also trigger a manual refresh at any time from the dashboard.
Yes. The dashboard supports agency-level views that aggregate spend data across all connected sub-accounts, plus per-account breakdowns.
Ready to try Expense Dashboard?
Install directly from the GoHighLevel Marketplace.
View on Marketplace