Ampware.io vs AllTheApps: Two Approaches to Extending GHL

Two different philosophies

The GoHighLevel marketplace has grown a lot, and with it, two fairly different approaches to extending the platform. Ampware.io and AllTheApps both build tools for GHL users, but what we each build is quite different.

This isn't a "who's better" piece. Both approaches solve real problems, and the right choice depends on what you need. We just think the distinction is worth drawing clearly so you can pick the right tool for the job.

What Ampware.io builds

We build full apps with their own UI that run natively inside GoHighLevel. When you install one of our products, you get a proper interface: dashboards, data views, forms, the lot, rendered inside GHL as its own page or section.

Task App is a good example. It isn't a connector that syncs tasks with an external project tool, and it isn't a tweak to an existing GHL screen. It's a full kanban board built into GHL, with task assignments, due dates, and CRM integration baked in. Your team opens it like they'd open any other part of the platform.

Alongside the full apps, we also take external tools and give them a proper UI inside GHL. Our Fathom Integration is the clearest example. Fathom itself lives outside GHL by default, and our integration pulls its meeting intelligence (transcripts, summaries, action items) into a real interface attached to the right contact record. You get everything Fathom does without ever having to leave GHL.

So the suite does one of two things. Either it adds a full application GHL doesn't have (Task App, Marketing Expense Dash), or it brings an external tool into GHL with a real UI so your team never has to switch context (Fathom Integration).

What AllTheApps builds

AllTheApps works at a different level of the platform. A lot of what they ship is custom GHL UI work at the component level: buttons added to existing screens, panel tweaks, injected fields, and extensions to the interfaces GHL already has. They also build workflow nodes and connectors that plug into GHL's automation engine, letting data move between GHL and external services.

Both halves are useful. If you want to change how the GHL interface behaves (a button that runs a specific action, a new field in an existing view), that kind of component-level customisation is exactly what they do well. And if your workflow depends on pushing GHL data to an external tool, or firing GHL automations off events in another platform, their connector nodes handle that cleanly.

The short version: they work inside the GHL you already have, rather than adding new things alongside it.

Feature comparison

When to use which

Choose Ampware.io when:

• You want a whole new application inside GHL, not a tweak to an existing screen
• You rely on an external tool like Fathom and want its UI inside GHL rather than switching tabs
• Your team lives in GHL and you want everything in one place
• You need full interfaces for daily work like task management, analytics, reporting, or meeting notes
• You want tools your non-technical team can actually use without training

Choose AllTheApps when:

• You want to modify the GHL UI itself by adding buttons, adjusting panels, or injecting fields
• You need component-level tweaks that match how your agency actually works
• You need GHL connected to specific external platforms via workflow nodes
• You're building custom automations that span several tools
• You'd rather extend what GHL already gives you than add new standalone apps alongside it

Use both when:

• You want full apps for daily operations (Ampware) and customisation of GHL itself (AllTheApps)
• Your team needs both "new apps inside GHL" and "a tweaked version of the GHL we already use"
• Different parts of your workflow are better solved by different approaches

Our take

We built Ampware because we saw a gap. GHL had plenty of connectors and plenty of small UI tweaks, but hardly any actual applications. Users could move data around and adjust bits of the interface, but they couldn't get a proper task management board, a meeting notes view, or an ad spend dashboard living inside the platform they used every day. And they couldn't bring the external tools they relied on into GHL with a proper UI.

AllTheApps spotted a real need too. Plenty of agencies want to shape the GHL interface to fit how their team actually works, and component-level customisation (plus well-built workflow connectors) is the right answer for that. Adding a custom button to a contact view, or wiring a new trigger into the workflow builder, is a different kind of problem to building a whole new app.

The difference isn't quality, it's category. We build whole applications and bring external tools into GHL with full UIs. AllTheApps customises and extends the GHL UI and workflow engine you already have. Both belong in a well set up GHL install.

So it comes down to which problem you're actually solving. If the answer is "my team needs a whole new tool inside GHL" or "I want to stop leaving GHL to use Fathom or something else," a full app is probably the better fit. If the answer is "I want this existing GHL screen to work a bit differently for my team" or "I need GHL to talk to system X through a workflow," component-level customisation is what you're after.

We've tried to be fair here. If we've missed something or got something wrong, tell us and we'll update the page. The point is to help GHL users make better decisions.