Marketing Expense Dash
Know exactly what every lead costs, and which channels are actually paying you back.
What it does
Stop guessing your real ROI
Your CRM knows your leads. Your accounting software knows your spend. We connect the two so you finally see what each channel is actually earning — not what you hoped it was.
Make smarter spending decisions in seconds
One dashboard shows your cost per lead, cost per closed deal, and ROAS across every marketing source. Cut what's bleeding money. Double down on what's printing it. No spreadsheets.
Run sharper sales meetings
Weekly lead volume, offers sent, contracts, contacts — broken down by salesperson and source. Walk into every team meeting with numbers that drive accountability and expose bottlenecks.
Built for the way you already work
Lives inside your CRM, syncs from QuickBooks, works with your team structure. No new logins, no extra data entry — just answers where you already spend your day.
Get started in minutes
Install from the App Marketplace
Add the app and sign in once. No separate accounts, nothing to manage.
Connect QuickBooks Online
One click pulls in every marketing expense, vendor, and category. Your historical spend is ready to dig into straight away.
Map your channels and go
Link lead sources to spend categories (or take the smart defaults), and your dashboard, reports, and weekly huddle data start filling in automatically.
Why Marketing Expense Dash
Most teams know roughly what they're spending on marketing. Almost none of them know which channels are actually working.
We built Marketing Expense Dash because those two systems — your CRM and your accounting software — should never have been separate in the first place.
- Built for GHL — installs as a native app, uses your existing GHL login, no extra accounts to manage
- Real numbers, not manual entries — spend pulls straight from QuickBooks, so it's always current
- Three reports that matter — CPL, CPA, and ROAS, with CSV export, date filtering, and per-rep breakdowns
- Configurable to your business — your channels, your "won" definition, your revenue source, your reporting week
- Attribution built in — keyword-based source mapping ties lead origins to accounting categories
- Ready for your weekly huddle — historical and weekly summary views give every meeting a clear agenda
Stop running marketing on instinct. Start running it on evidence.
Common questions
Yes. The app lives inside GHL and pulls spend data from QBO. Both are required for the full dashboard — though you can configure settings as soon as GHL is connected. Xero support is coming.
Most teams are running in under 15 minutes. The slowest part is usually mapping your lead sources to QBO expense categories, and even that has sensible defaults to get you started.
Yes. OAuth tokens for both GHL and QuickBooks are encrypted at rest, and the app runs through GHL's own authentication — your credentials stay inside GHL.
Yes. Turn on team tracking in settings and every report — CPL, CPA, ROAS — breaks down by team member.
You set it up. Create your marketing channels, give each one a list of keywords, and the app auto-classifies expenses by vendor or category name. Anything it can't match gets flagged so nothing falls through.
Yes. Every report exports to CSV with whatever date range and filters you have applied.
You can change it. Pick between opportunity status or pipeline stage movement, and choose whether revenue comes from the GHL opportunity value or a custom field you already use.
Ready to try Marketing Expense Dash?
Install directly from the GoHighLevel Marketplace.
View Marketing Expense Dash on the Marketplace